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Samme Allen | Conference Chair  |  MC  |  Moderator  |  Facilitator

“Warm, Uplifting, Decisive, Strong, Confident”

"Sourced with finding a facilitator for one particular session at one of our annual pharma conferences, we came across Samme Allen! She immediately worked to understand the conference, the audience and helped develop and present what has been rated as one of the best interactive sessions in recent years, and just what we hoped for. I could recommend Samme more, so much so that we are looking to bring her back next year!"

Head of Events at Kingston Smith Association Management

"I can't say enough good things about Samme. Leading up to the conference Samme was so easy to work with and onsite she exceeded all expectations ten-fold. It I've been producing conferences for over 20 years and she is hands down the best conference facilitator I've seen. I will search for every opportunity I can to hire Samme at my meetings and will look forward to working with her for years to come."

Senior Event Director at ExL Events (aka ExL Pharma)

"We approached Samme to host a session at the Conference and Hospitality Show in 2019: In conversation with Simon Rimmer. TV Chef and Presenter, Simon was our key note speaker and preferred a conversational style over presenting, so Samme was our 'go to' woman as they session was the climax of the show. The results were exactly what we hoped for. She definitely brought out the best in Simon, managed audience interaction beautifully and you could hear the laughs and applause all around the exhibition hall. I would highly recommend Samme for any work that involves her being on stage and bringing out the best in your speakers, whether it be an interview or as an MC."

Emma Cartmell, Director | Conference & Hospitality Show


MC/Conference Chair

From opening ceremonies, introducing and interviewing keynote speakers as well as maintaining audience engagement and keeping everything on schedule, I will work with your team to represent your brand and bring your objectives to life on stage.



From board meetings to corporate workshops and conferences, I am a detailed and dynamic facilitator who connects content with the real world, in an engaging and uplifting way.


Working with a variety of different audiences, I can moderate or MC large or small conferences, meetings and events.

Business Coaching

From speaker briefings, sales and business development, leadership, personal branding or business strategy, I will take the time to understand your objectives and design your a bespoke coaching program to support your business goals.

Meet Samme Allen

Please watch the video to find out more about who I am, what I do and what I can do to support you!

“I believe that understanding the key outcomes and objectives, ensuring participants are engaged and ensuring content is delivered in the most effective way are the key success factors to all meetings and events.”

Supporting the success of your meeting with pre-meeting design as well as exceptional understanding of the key outcomes and objectives, I will ensure that your participants are engaged, and that content is delivered in the most effective way.

Meeting Architecture and Design

A wide-ranging understanding of not just how to get the very best out of client events, but also how to structure content to ensure the very best return on their investment.

Corporate Events

With natural high energy, positivity and a reputation for getting the best out of people, i am a natural choice for events including sales conferences, annual conventions and corporate away days.


Working on a diverse range of events around the world with the ability to tackle sensitive topics, manage energetic debates and cross cultural issues all within pressurised and time sensitive environments.


Passionate about gender equality, diversity and well-being as drivers of business success.

What people have said about me

"Samme is an excellent event facilitator! She is full of energy and is able to think on her feet. She is able to inject positive energy into the audience to keep them engaged and energized: She did a great event facilitation for our client in October in Switzerland."

Shuvra Ghatak – Account Manager, Audience for Roche CIT Academy V1

"It's been a pleasure working with Samme at EventLAB. She's a first-class facilitator of discussion, interactive and adept at bringing the best from participants through exceptional subject knowledge and a compelling interviewing style. Samme brings a highly professional approach to everything she does. I would gladly recommend her to other brands looking engage their audiences. "

Ed Poland – Co-Founder, Hire Space (for Event Lab)

"The FRESH conference 2018 had Samme as an MC in the LONDON hub. MC and moderator work in a multi-hub conference is an all new environment and Samme did great, despite being given limited preparation time. Samme is very spontaneous and ad-rem, always on the ball and a constant ray of light. She made London shine and brought a smile to the entire conference. FRESH had a lot of healthcare meeting planners and they voted for the MC qualities at FRESH as the best driver for interaction, Making Samme winner of the Audience Interaction Award."

Maarten Vanneste – Managing Director, Meeting Design Institute / Fresh Conference 2018


Here are just some of the ways I have helped events and organisations

European Society of

Awards Ceremony Host Opening Ceremony MC EUROANAESTHESIA 2019

Meeting Professionals International – 2019 European Meetings & Events Conference

MC, Moderator and Host


Roche, Kaiseraugst – ACT IV Academy – CIT

Moderator and workshop leader for a 2 day conference

US Connections/National Tour Guiding Conference

Event Facilitator for a 1-day conference

Meeting Professionals International – 2020 European Meetings & Events Conference

MC, Moderator and Host

PCMA – Professional Congress Management Association

MC for the Media Studio speakers

Venues & Events, supported by Square Meal

Emcee & Education Host

City of London Corporation

Moderator, one day international business conference

Hirespace EventLab 2019

Emcee & Education Host

IACC Europe Knowledge Festival

Emcee & Facilitator

PCMG (Pharmaceutical Contract Management Group) Annual Conference 2019

Designed & Moderated interactive session

From my blog

Read more about what makes me tick and my musings

A year in the life of an MC…August

Summertime “Summertime, and the livin' is easy, Fish are jumpin' and the cotton is high, Oh, your daddy's rich and your ma is good-lookin, So hush, little baby, don't you cry..” With just 117 days until Christmas Day (!), the need to inject some sunshine into this...

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A year in the life of a female MC…May

“The month of May was come, when every lusty heart beginneth to blossom, and to bring forth fruit” – Thomas Malory How are we at the end of May? Seriously, who is pressing the fast forward button on the remote. This is the 5th month of this incredible journey and my...

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For a free 15 minute consultation to see how I can support your event please book an appointment today.


For a free 15 minute consultation to see how I can support your event please book an appointment today.