+44 7786 867 869 samme@sammeallen.com
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Samme Allen | Conference Chair  |  MC  |  Moderator  |  Facilitator

“Warm, Uplifting, Decisive, Strong, Confident”

"Samme is an excellent event facilitator! She is full of energy and is able to think on her feet. She is able to inject positive energy into the audience to keep them engaged and energized: She did a great event facilitation for our client in October in Switzerland."

Shuvra Ghatak – Account Manager, Audience for Roche CIT Academy V1

"It's been a pleasure working with Samme at EventLAB. She's a first-class facilitator of discussion, interactive and adept at bringing the best from participants through exceptional subject knowledge and a compelling interviewing style. Samme brings a highly professional approach to everything she does. I would gladly recommend her to other brands looking engage their audiences."

Ed Poland – Co-Founder, Hire Space (for Event Lab)

"We valued her professionalism and eagerness to ensure the event ran smoothly, on time and met with our overall objectives. Her constant enthusiasm was infectious throughout the day. As a facilitator Samme delivered on every level and excelled our first ever Conference from being good to amazing."

Emma Tatlow – National Visitor Project Manager – DEF US Connections at Destination Plymouth


MC/Conference Chair

From opening ceremonies, introducing and interviewing keynote speakers as well as maintaining audience engagement and keeping everything on schedule, I will work with your team to represent your brand and bring your objectives to life on stage.



From board meetings to corporate workshops and conferences, I am a detailed and dynamic facilitator who connects content with the real world, in an engaging and uplifting way.


Working with a variety of different audiences, I can moderate or MC large or small conferences, meetings and events.

Business Coaching

From speaker briefings, sales and business development, leadership, personal branding or business strategy, I will take the time to understand your objectives and design your a bespoke coaching program to support your business goals.

Meeting Architecture and Design

A wide-ranging understanding of not just how to get the very best out of client events, but also how to structure content to ensure the very best return on their investment.

Corporate Events

With natural high energy, positivity and a reputation for getting the best out of people, i am a natural choice for events including sales conferences, annual conventions and corporate away days.


Working on a diverse range of events around the world with the ability to tackle sensitive topics, manage energetic debates and cross cultural issues all within pressurised and time sensitive environments.


Passionate about gender equality, diversity and well-being as drivers of business success.

What people have said about me

“It was a pleasure working with you as well. You were awesome and made the process seamless. We have nothing but good things to say about you and the Media Studio”

Nyomi Jourdan, National Account Executive, Visit Houston (PCMA Media Studio Sponsor)

“I just wanted to say how grateful we are for all your support, which has no doubt contributed to the overall success of the event. We do truly appreciate the time and effort you put into creating the content for our agenda and I hope you too enjoyed being involved.”

Juliet Price, – Executive Director, HBAA

"Samme facilitated an Event Huddle panel this year and became an instant audience favourite. Pre-event preparation was evident from the get-go, the audience were engaged through out and the post event feedback was amazing. I would have you back in a heart beat"

Kirk Thomas, Managing Director – Event Huddle


Here are just some of the ways I have helped events and organisations

Roche, Kaiseraugst – ACT IV Academy – CIT

Moderator and workshop leader for a 2 day conference

US Connections/National Tour Guiding Conference

Event Facilitator for a 1-day conference

Fresh Conference 2018

Moderator of the UK hub

Meeting Professionals International – 2019 European Meetings & Events Conference

MC, Moderator and Host

PCMA – Professional Congress Management Association

MC for the Media Studio speakers

HBAA Annual Forum 2017

Facilitated panel debate

IACC Europe Knowledge Festival 2019

Conference Chair and MC

European Society of Anaesthesiology

Opening Ceremony MC EUROANAESTHESIA 2019

“I believe that understanding the key outcomes and objectives, ensuring participants are engaged and ensuring content is delivered in the most effective way are the key success factors to all meetings and events.”

Supporting the success of your meeting with pre-meeting design as well as exceptional understanding of the key outcomes and objectives, I will ensure that your participants are engaged, and that content is delivered in the most effective way.

From my blog

Read more about what makes me tick and my musings

A year in the life of a female MC…May

“The month of May was come, when every lusty heart beginneth to blossom, and to bring forth fruit” – Thomas Malory How are we at the end of May? Seriously, who is pressing the fast forward button on the remote. This is the 5th month of this incredible journey and my...

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A year in the life of a female MC…February

So, January disappeared quite quickly, but the cold across the US and Europe remains. As do the moods of many. February can be a really tough month for most in the northern hemisphere. Spring seems a long way off. Although towards the back end of this month, the sun...

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A year in the life of a female MC…January.

So, changing your business, or pivoting as my friend @MiguelNeves suggests is exactly what I’ve done, this year 2019. I don’t make New Year’s Resolutions any more. My life goals are already out with the Universe and the new journey is beginning now so let’s do this!...

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For a free 15 minute consultation to see how I can support your event please book an appointment today.


For a free 15 minute consultation to see how I can support your event please book an appointment today.