Samme Allen | Conference Chair | Emcee | Moderator | Meeting Designer

Warm, Uplifting, Decisive, Strong, Confident

Conferences – Product Launches – Virtual & Hybrid Meetings – Awards Ceremonies

"Samme emceed the IACC European Knowledge Festival and connected with our attendees quickly with her professionalism and sense of humour that was pitched just right. Samme has a great understanding of the industry which was the icing on the cake. We have secured Samme for our next conference and look forward to her involvement once again"

Mark Cooper | CEO at IACC Meeting Venues

"Sourced with finding a facilitator for one particular session at one of our annual pharma conferences, we came across Samme Allen! She immediately worked to understand the conference, the audience and helped develop and present what has been rated as one of the best interactive sessions in recent years, and just what we hoped for. I could recommend Samme more, so much so that we are looking to bring her back next year!"

Head of Events at Kingston Smith Association Management

"I can't say enough good things about Samme. Leading up to the conference Samme was so easy to work with and onsite she exceeded all expectations ten-fold. It I've been producing conferences for over 20 years and she is hands down the best conference facilitator I've seen. I will search for every opportunity I can to hire Samme at my meetings and will look forward to working with her for years to come."

Senior Event Director at ExL Events (aka ExL Pharma)

"We approached Samme to host a session at the Conference and Hospitality Show in 2019: In conversation with Simon Rimmer. TV Chef and Presenter, Simon was our key note speaker and preferred a conversational style over presenting, so Samme was our 'go to' woman as they session was the climax of the show. The results were exactly what we hoped for. She definitely brought out the best in Simon, managed audience interaction beautifully and you could hear the laughs and applause all around the exhibition hall. I would highly recommend Samme for any work that involves her being on stage and bringing out the best in your speakers, whether it be an interview or as an MC."

Emma Cartmell, Director | Conference & Hospitality Show

HOW CAN I HELP YOU?

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MC/Conference Chair

From opening ceremonies, introducing and interviewing keynote speakers as well as maintaining audience engagement and keeping everything on schedule, I will work with your team to represent your brand and bring your objectives to life on stage.

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Emcee/Moderator

Working with a variety of different audiences, I can moderate or Emcee large or small conferences, meetings and events. From board meetings to corporate workshops and conferences, I am a detailed and dynamic facilitator who connects content with the real world, in an engaging and uplifting way.

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Meeting Designer

I have designed several workshops, seminars and conference programmes, my experience across a plethora of sectors means I can support your conference with enhancing content and delivery to meet your business event objectives. With a good understanding of technology and engagement tools that can support business event objectives, I can provide you with ideas to improve learning outcomes as well as any other business objectives you have.

Get in touch

Meet Samme Allen

Please watch the video to find out more about who I am, what I do and what I can do to support you!

Download Video

“I believe that understanding the key outcomes and objectives, ensuring participants are engaged and ensuring content is delivered in the most effective way are the key success factors to all meetings and events.”

Get in touch

Supporting the success of your meeting with pre-meeting design as well as exceptional understanding of the key outcomes and objectives, I will ensure that your participants are engaged, and that content is delivered in the most effective way.

Get in touch

Meeting Architecture and Design

A wide-ranging understanding of not just how to get the very best out of client events, but also how to structure content to ensure the very best return on their investment.

Corporate Events

With natural high energy, positivity and a reputation for getting the best out of people, i am a natural choice for events including sales conferences, annual conventions and corporate away days.

Diversity

Working on a diverse range of events around the world with the ability to tackle sensitive topics, manage energetic debates and cross cultural issues all within pressurised and time sensitive environments.

Passionate

Passionate about gender equality, diversity and well-being as drivers of business success.

What people have said about me

"Samme emceed the IACC European Knowledge Festival and connected with our attendees quickly with her professionalism and sense of humour that was pitched just right. Samme has a great understanding of the industry which was the icing on the cake. We have secured Samme for our next conference and look forward to her involvement once again"

Mark Cooper- CEO at IACC Meeting Venues

"Samme is an excellent event facilitator! She is full of energy and is able to think on her feet. She is able to inject positive energy into the audience to keep them engaged and energized: She did a great event facilitation for our client in October in Switzerland."

Shuvra Ghatak – Account Manager, Audience for Roche CIT Academy V1

"It's been a pleasure working with Samme at EventLAB. She's a first-class facilitator of discussion, interactive and adept at bringing the best from participants through exceptional subject knowledge and a compelling interviewing style. Samme brings a highly professional approach to everything she does. I would gladly recommend her to other brands looking engage their audiences. "

Ed Poland – Co-Founder, Hire Space (for Event Lab)

"The FRESH conference 2018 had Samme as an MC in the LONDON hub. MC and moderator work in a multi-hub conference is an all new environment and Samme did great, despite being given limited preparation time. Samme is very spontaneous and ad-rem, always on the ball and a constant ray of light. She made London shine and brought a smile to the entire conference. FRESH had a lot of healthcare meeting planners and they voted for the MC qualities at FRESH as the best driver for interaction, Making Samme winner of the Audience Interaction Award."

Maarten Vanneste – Managing Director, Meeting Design Institute / Fresh Conference 2018

Experience

Some of the conferences we’ve helped make more engaging:

British Transplantation Society/NHSBT Congress 2021

Design and Hosting (Hybrid)

Leica Microsystems Senior Leadership Conference 2021

Virtual MC/Host

Eurobanking Association

EBADay 2020 & 2021

Mitel Global Partner Conference 2021

Design and Hosting

Roche, Kaiseraugst – ACT IV Academy – CIT

Moderator and workshop leader for a 2 day conference

Association of American Marketers Conference 2020 & 2021

Design and Hosting (Virtual & Hybrid)

Pharmaceutical Contract Management Group – Annual Conference 2021

Design and Hosting (Virtual)

IBTM TV

Host

Family Business Network Conference 2020

Mitel Global Sales Kick Off Conference 2021

Design and Hosting

IACC Europe Knowledge Festival

Emcee & Facilitator

CISBAT 2021

Design and Hosting (Hybrid)

Granicus UK Summit 2021

Virtual MC/Host

From my blog

Read more about what makes me tick and my musings

What the Brit Awards can teach eventprofs about hybrid events

by samme | May 12, 2021 | Uncategorised

This year’s Brit Awards was another landmark event in the road to recovery. With an audience of 4,000 in attendance as part of the Government’s live events pilot scheme, it was the biggest indoor event of its kind in more than a year. And after 14 months of venues...

Hosting is the new moderating – Top Tips to transform your hybrid event

by samme | May 12, 2021 | Uncategorised

Hybrid is the buzz word surrounding events. Virtual audiences will remain as we navigate out of the pandemic and back to in person events but how will this work. Samme was recently invited to offer her insights and tops tips for the future of events on the Event Tech...

2020 Ditty

by samme | Jan 13, 2021 | Uncategorised

An Ode to the New Year.. 2020? Well, what a year! We started it off with such good cheer. “Aussie fires, they’ll fix that quick..” “In no time at all it’s back to our tricks.” Planning events that will spread much joy, From Singapore, London to Illinois,...

Virtual events are here to stay

by samme | Jul 21, 2020 | Uncategorised

If you only read the first 3 points on this blog, this will be something. ☺ Virtual meetings are here to stay Virtual meetings do NOT have to be boring Virtual meetings are a great way of driving engagement and revenues Are you still with me? Cautiously optimistic or...

5 Top Tips Post Lockdown

by samme | May 7, 2020 | Uncategorised

Hello eventprofs and friends, I want to wish you and your families good health during this really troubling time. This, of course, includes your mental health, something we’ve not taken so seriously until this new world. Look after you! We are seeing the green shoots...

Unprecedented Times – Some tips and tricks

by samme | Apr 8, 2020 | Conferences

Dear Eventprofs, friends and colleagues Firstly, I want to wish you and your families good health during this really troubling time. We are using the word unprecedented a lot right now, and we see that week by week our world is changing and not always for the better...

Life of an MC – Unprecedented times diary

by samme | Mar 10, 2020 | Uncategorised

Dear Blog Diary, Have you missed me? Instead of my usual monthly musings detailing all the great things that have been happening in my wonderful 1-year old career as a professional conference Emcee and Moderator, I have decided to start a narrative of this new world...

A new year in the life of an MC…January

by samme | Feb 5, 2020 | Uncategorised

New year and a new design for this special blog. I feel that it is important to share my experiences of this month’s one big event and journey to Saudi Arabia, a relatively unknown destination with a continuing changing landscape. Some may not have had the experiences...

A year in the life of an MC…December

by samme | Jan 7, 2020 | Uncategorised

“For last year’s words belong to last year’s language. And next year’s words await another voice” – T.S Eliot I hope this month has brought you peace and joy whatever your celebrations and festivities have been. And so, to rest.. November was so insanely hectic as...

A year in the life of an MC…November

by samme | Nov 30, 2019 | Conferences, Emcee, Events, Facilitation, MC, Meetings

How do you describe a month like November? Throughout my entire life or career, I haven’t experienced anything quite like this last month. I have worked with the most incredible event and production teams, I have travelled 40,000 miles around the world and (as...